Do you like to download files to your computer? If you answer is no, please read this through.
After researching on restaurant websites, I noticed that there are quite a few restaurants that do not “write down” their menu at the website pages, but instead, the user have the possibility of downloading the restaurant menu in a pdf format.
Below are 4 reasons why you should display your menu in your website instead of asking the users to download a pdf menu.
1- Your potential customers may “run away’ lazy to download the menu to their computer. People nowadays want things fast and are afraid of downloading files to their computers. This can make them “run away” from your website when they understand that they will need to download the file in order to see what is available at your menu.
2- As you know, many people surf the internet nowadays on their mobile phones. Have you tried to open and read a pdf in your mobile? That is not pleasant at all, and if it is not a “must do” people will skip it.
3- PDF’s are not search engine friendly. Imagine someone searching on google “sirloin steak restaurant”. If you serve sirloin steak, but it is just mentioned on the attached pdf menu, you will lose all the chances to be found first then another competitor restaurant that types sirloin steak inside one of its website pages.
4- And finally, it looks much nicer and appealing if your menu is displayed inside one of your website pages following the same fonts and colors. Pleasant design also counts to a restaurant attractiveness!
Are you planning your website? If so, please let your designer know that you would like your menu to be inserted inside your website menu page.
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