restaurant website Archives - Restaurant Marketing Blog

Do you like to download files to your computer? If you answer is no, please read this through.

After researching on restaurant websites, I noticed that there are quite a few restaurants that do not “write down” their menu at the website pages, but instead, the user have the possibility of downloading the restaurant menu in a pdf format.

Below are 4 reasons why you should display your menu in your website instead of asking the users to download a pdf menu.

1- Your potential customers may “run away’ lazy to download the menu to their computer. People nowadays want things fast and are afraid of downloading files to their computers. This can make them “run away” from your website when they understand that they will need to download the file in order to see what is available at your menu. [Read more...]

So, you have decided to create a website for your restaurant and the web designer told you that you needed to create a sitemap? If this is the case, below are the 5 important pages that a restaurant sitemap should include:

1- Home Page- This is the page where your site visitors will “land” when they type yourrestaurantname.com, and it should include the following:
- great photo of your restaurant.
- introduction to your restaurant.
- your unique selling proposition (USP) (click here if you don’t have an USP for your restaurant).
- contact/ reservations, social media icons & operation hours (sidebar).

2- Menus – This page is where the website visitor will understand what kind of food you are offering and should include:
- menus of your restaurant.
- signature item photos.
- contact/ reservations, social media icons & operation hours (sidebar).

3- Gallery – This page is where your visitors will get the first impression of your restaurant ambience. Because the first impression is very important, make sure that you display photos that showcase the best of your restaurant. And these are:
- photos of your restaurant, your team, signature dishes, events at your restaurant etc…
- contact/ reservations, social media icons & operation hours.

4- Story/ About us – At this page, you should create a story why your restaurant exists, who are your team members, why website visitors should come and try it.
- your story.
- contact/ reservations, social media icons & operation hours.

5- Location and Contact- this is also a very relevant page. This is where your guests will find their way to visit you, so make sure that all information is correct and easy to understand.
- your address.
- your telephone number.
- your email.
- google map of your location.

These 5 are the pages that I consider fundamental for any restaurant website. If you can add more pages, add some client reviews and testimonials. These offer an independent indication of your service and food quality and increases your business credibility.
Are you building your site? Did you add any extra pages that you believe relevant to your business?

Building a website for your restaurant? How to display your menu?

The 5 most important pages of a Restaurant Website Sitemap