All restaurants need a good marketing plan. When well developed this plan will help your sales and customer retention, but before you start developing your marketing plan you need to be fully confident on your restaurant qualities and its strengths against the competitors. If your product isn’t good, your marketing can’t be good!

The passion about what you produce in the kitchen and the ambience you offer to your clients is your marketing foundation. You need first to fully believe in your restaurant quality, and its ability to satisfy your customers in order to develop your marketing strategy. If you don’t feel that you have a great restaurant “one that your customers will be pleased to patronage and pay the bill”, you will need to work on your product first before you start creating your marketing plan and tactics. You should first study what your target market is looking for (price; portion size; service speed; etc..), and only after learning about your customers necessities and desires, you start developing your product in order to accomplish what your customers are looking for.

When you know that you have a great product that will definitely please your customers, then you can start promoting it. At this stage, your marketing plan and promotion tactics will be very easy to be developed and to achieve great results.

In summary, if you offer value for money to your target market, go outside and promote it! If not, go back to the kitchen and revisit your menu, pricing, service etc… until you are confident that your product will sell!

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