Most marketers make their profit by “selling” their hot ideas of the month to their leads (ex: You need to buy Facebook ads!). These are easy ways for marketers to make a quick sale, but these quick and miracle strategies don’t really provide a good long-term return on investment. These tactical activities, if well “designed,” will get your target market attention and help you on stage two of the successful restaurant marketing cycle described below:
1. The potential customer has the desire/need to go out and have a meal.
2. This same potential customer hears about your restaurant and has a good first impression. This first impression can be obtained by a referral, an online visit to your website/Facebook page, a Google search on restaurants in his area, etc.
3. He decides he should try and visit your restaurant.
4. He visits your restaurant to experience your product. You offered him a remarkable experience.
5. He decides he must come back and invite his friends and family (Note: In this case, his/her friends jump to step 4 without the need to experience steps 1, 2, and 3.).
6. He talks good about his/her experience online and offline to his friends and personal contacts (Note: These friends and contacts start on step 3.).
Looks too complicated? It isn’t! You just need to focus on steps 2 and 4, and the others will happen automatically.
Are you following a similar marketing strategy? Does it work?
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